Carlo Rossi California White
Some mild white melon and floral note on this medium-bodied, off-dry Californian white wine. This is the magnum size; the equivalent of two regular bottles.
A white wine that is both light and crisp, Carlo Rossi also offers a nice, clean finish. Fragrant flavors of ripe pear add depth and give this wine a lasting appeal.
A salesman from day one, Charles “Carlo” Rossi started working for E. & J. Gallo Winery in 1953 alongside family friend Ernest Gallo. Two years later, Carlo Rossi Red Mountain wines were introduced and quickly became one of the winery’s top sellers.
By the time 1975 rolled around, “Red Mountain” was removed (but is still in use on some labels) and Carlo had become the face and voice of his popular, eponymous jug wine. He starred in the TV and radio spots, taking to the airwaves to talk about his good, honest wines that he made for real people to enjoy.
His simple, straightforward approach to wine was reflected in these commercials, where he was known to coin memorable “Carlo-isms,” including the now famous “I like to talk about wine, but I’d rather drink it.”
Responsible for the vast majority of American wine production, if California were a country, it would be the world’s fourth largest wine-producing nation. The state’s diverse terrain and microclimates allow for an incredibly wide-ranging selection of wine styles, and unlike tradition-bound Europe, experimentation is more than welcome here. Wineries range from boutique to massive corporations, and price and quality are equally varied—plenty of inexpensive bulk wine is made in the central coast area, while Napa is responsible for some of the world’s most prestigious and expensive “cult” wines.